Sprint: Mix Sherpa

Sprint had just launched its Music Store and they were looking for a way to create buzz and get users to sample the product. We created a virtual music store that allowed users to created their own themed playlists. Based on the selections, the store owner, Ian, would suggest the perfect song to cap off the playlist.

To make the story even more relevant, we developed a backstory of Ian’s previous 1-hit-wonder band “Fierce Blue Ascot” and shot an 80’s style music video as seeded content that was released socially prior to the music store launch.