Showing 4 posts tagged nike
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Nike Training: 2010 Winter Olympics
At the centre of the action in Vancouver was Steve Dangle - a young, smart, opinionated, walking, talking Wikipedia of hockey. During 17 days of Olympic hockey action, we produced daily videos documenting Canadian men’s and women’s ice hockey. Niketraining.ca became the goto destination for hockey coverage, told through Steve Dangle’s unique and often irreverent tone.
Given the unpredictable nature of the games, we had to think quick on our feet and produce content that was both relevant and entertaining - conceiving, shooting and editing all within a few short hours.
Check out Steve Dangle’s Olympic videos here
Nike Training: SPARQ 2009
As a refresh to the Nike Training SPARQ program, this video was produced to showcase all of the Nike SPARQ athletes. Additional training videos were also developed to expand the library of off-ice drills.
Nike Training: SPARQ 2008
Niketraining.ca became the hub for Nike’s SPARQ training program. A series of instructional training videos were produced to help hockey athletes better their on-ice performance in the off season. This spot with Ottawa Senator’s Captain Daniel Alfredsson was produced to promote the program.
Nike Human Race
As part of Nike’s global Human Race initiative, this video was produced featuring Canadian athletes and celebrities urging people to get involved.
Mark Rozeluk is an Associate Creative Director, living and working in Toronto, Canada. He has produced work for such clients as: Bank of America, Chyrsler, Nike and Kraft.
