TASSIMO: Festive Battles

TASSIMO, the popular one-touch brewing system, was looking for a way to showcase products in a relevant and sharable program established during Mother’s Day. We aimed to inform the consumer by showcasing the variety of the T DISC’s, continuing to emphasize the barcode differentiator. 

One TASSIMO brewer is given away daily on the TASSIMO Canada Facebook page. Participants can vote, each day, on what is more likely to brew a better cup through a series of  “ TASSIMO vs.” videos. Correct votes gain entry into a daily draw for a chance to win a brewer. Multiple videos were also used to illustrate the competitive differentiation points of TASSIMO.

View all 24 videos here