TASSIMO: Festive Battles

TASSIMO, the popular one-touch brewing system, was looking for a way to showcase products in a relevant and sharable program established during Mother’s Day. We aimed to inform the consumer by showcasing the variety of the T DISC’s, continuing to emphasize the barcode differentiator. 

One TASSIMO brewer is given away daily on the TASSIMO Canada Facebook page. Participants can vote, each day, on what is more likely to brew a better cup through a series of  “ TASSIMO vs.” videos. Correct votes gain entry into a daily draw for a chance to win a brewer. Multiple videos were also used to illustrate the competitive differentiation points of TASSIMO.

View all 24 videos here

Nike: 2010 World Juniors

In January of 2010, Nike sent hockey vlogger Steve Dangle to Saskatoon to cover the 2010 World Juniors Hockey Tournament.  With exclusive backstage access to Team Canada, we produced a series of daily videos - from the official team selection to the heartbreaking gold medal game loss to the United States.  

Content lived at niketraining.ca and YouTube 

Video archive here 

Nike Human Race

As part of Nike’s global Human Race initiative, this video was produced featuring Canadian athletes and celebrities urging people to get involved.