Showing 9 posts tagged brand storytelling
Nike Training: SPARQ 2009
As a refresh to the Nike Training SPARQ program, this video was produced to showcase all of the Nike SPARQ athletes. Additional training videos were also developed to expand the library of off-ice drills.
Bank of America: LaSalle “Pam Wells”
When BofA purchased Michigan bank LaSalle, the company was looking to tell a personal story about community. A series of 6 videos were developed highlighting important community initiatives and the people who were making a difference.
Nike Training: SPARQ 2008
Niketraining.ca became the hub for Nike’s SPARQ training program. A series of instructional training videos were produced to help hockey athletes better their on-ice performance in the off season. This spot with Ottawa Senator’s Captain Daniel Alfredsson was produced to promote the program.
Bank of America: Fee Education
To help consumers better understand bank fees, Bank of America developed an informative microsite featuring a series of pain point video vignettes to help explain how and when fees are incurred.
The site garnered a lot of attention in both the press and industry awards.
Other Videos:
Sprint: Mix Sherpa
Sprint had just launched its Music Store and they were looking for a way to create buzz and get users to sample the product. We created a virtual music store that allowed users to created their own themed playlists. Based on the selections, the store owner, Ian, would suggest the perfect song to cap off the playlist.
To make the story even more relevant, we developed a backstory of Ian’s previous 1-hit-wonder band “Fierce Blue Ascot” and shot an 80’s style music video as seeded content that was released socially prior to the music store launch.
Mark Rozeluk is an Associate Creative Director, living and working in Toronto, Canada. He has produced work for such clients as: Bank of America, Chyrsler, Nike and Kraft.