Kraft Peanut Butter Canada’s #1 peanut butter brand, Kraft Peanut Butter, is inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments, Hosted at SpreadtheFeeling.ca, the “PB&_Video” contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story. A panel of judges will select 10 finalists before Canada votes for one $10,000 Grand Prize Winner. The winner will have the option of keeping the entire prize for themselves, or to Spread the Feeling even farther – and share their winnings in any amount with someone else! High-res

Kraft Peanut Butter

Canada’s #1 peanut butter brand, Kraft Peanut Butter, is inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments,

Hosted at SpreadtheFeeling.ca, the “PB&_Video” contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story.

A panel of judges will select 10 finalists before Canada votes for one $10,000 Grand Prize Winner.

The winner will have the option of keeping the entire prize for themselves, or to Spread the Feeling even farther – and share their winnings in any amount with someone else!

THINSATIONS “Reunited” With the rallying cry to ‘Reunite with the snack you love’, users get to reconnect with their favourite snacks– and the fashion, music and past-times from an earlier era- with a customized flashback video. Inspired by the 80’s and set to a modern version of the soul classic “Reunited”, the payoff is a personalized music video users can watch and share with friends. Developed to leverage Facebook Connect, the customized experience begins at Reunited.Thinsations.ca. Visitors arrive and are asked to select the band, game, and snack that they loved most back in the day. Confirming permission to access their profile information, users can also choose three Facebook friends to feature in the video. Case Study Video: High-res

THINSATIONS “Reunited”

With the rallying cry to ‘Reunite with the snack you love’, users get to reconnect with their favourite snacks– and the fashion, music and past-times from an earlier era- with a customized flashback video. Inspired by the 80’s and set to a modern version of the soul classic “Reunited”, the payoff is a personalized music video users can watch and share with friends.

Developed to leverage Facebook Connect, the customized experience begins at Reunited.Thinsations.ca. Visitors arrive and are asked to select the band, game, and snack that they loved most back in the day. Confirming permission to access their profile information, users can also choose three Facebook friends to feature in the video.

Case Study Video:

Nike Training: 2010 Winter Olympics At the centre of the action in Vancouver was Steve Dangle - a young, smart, opinionated, walking, talking Wikipedia of hockey.  During 17 days of Olympic hockey action, we produced daily videos documenting Canadian men’s and women’s ice hockey.  Niketraining.ca became the goto destination for hockey coverage, told through Steve Dangle’s unique and often irreverent tone. Given the unpredictable nature of the games, we had to think quick on our feet and produce content that was both relevant and entertaining - conceiving, shooting and editing all within a few short hours. Check out Steve Dangle’s Olympic videos here  High-res

Nike Training: 2010 Winter Olympics

At the centre of the action in Vancouver was Steve Dangle - a young, smart, opinionated, walking, talking Wikipedia of hockey.  During 17 days of Olympic hockey action, we produced daily videos documenting Canadian men’s and women’s ice hockey.  Niketraining.ca became the goto destination for hockey coverage, told through Steve Dangle’s unique and often irreverent tone.

Given the unpredictable nature of the games, we had to think quick on our feet and produce content that was both relevant and entertaining - conceiving, shooting and editing all within a few short hours.

Check out Steve Dangle’s Olympic videos here