Showing 2 posts tagged bank of america
Bank of America: LaSalle “Pam Wells”
When BofA purchased Michigan bank LaSalle, the company was looking to tell a personal story about community. A series of 6 videos were developed highlighting important community initiatives and the people who were making a difference.
Bank of America: Fee Education
To help consumers better understand bank fees, Bank of America developed an informative microsite featuring a series of pain point video vignettes to help explain how and when fees are incurred.
The site garnered a lot of attention in both the press and industry awards.
Other Videos:
Mark Rozeluk is an Associate Creative Director, living and working in Toronto, Canada. He has produced work for such clients as: Bank of America, Chyrsler, Nike and Kraft.