MARK ROZELUK: I AM A STORYTELLER

TASSIMO: Festive Battles TASSIMO, the popular one-touch brewing...

Sun, 08 Jan 2012 23:49:00 -0500

TASSIMO: Festive Battles

TASSIMO, the popular one-touch brewing system, was looking for a way to showcase products in a relevant and sharable program established during Mother’s Day. We aimed to inform the consumer by showcasing the variety of the T DISC’s, continuing to emphasize the barcode differentiator.

One TASSIMO brewer is given away daily on the TASSIMO Canada Facebook page. Participants can vote, each day, on what is more likely to brew a better cup through a series of “ TASSIMO vs.” videos. Correct votes gain entry into a daily draw for a chance to win a brewer. Multiple videos were also used to illustrate the competitive differentiation points of TASSIMO.

View all 24 videos here

Maxwell House: Brew Some Good Brewsomegood.ca is home base for...

Wed, 01 Jun 2011 00:00:00 -0400

Maxwell House: Brew Some Good

Brewsomegood.ca is home base for feel-good content. Maxwell House wanted to raise the optimism levels in Canada, so we built a site that would provide a top-up for those feeling a little glass half empty. The long scroll design visually represents Maxwell House’s tagline – A Bottomless Can of Optimism. Uplifting videos, stories, photographs, and an optimism Top 10 make it a one-stop shop for users looking for a pick-me-up.

TASSIMO Mother’s Day Launching on Faceboook, the TASSIMO...

Sun, 29 May 2011 20:11:00 -0400

TASSIMO Mother’s Day

Launching on Faceboook, the TASSIMO Mother’s Day Giveaway lets users send a special message to mom and enter for the chance to win a daily prize of 2 TASSIMO Brewers. The program runs for 2 weeks until May 8th and stars the Barcode Ensemble who belts out the greetings, acappella style.

Case Study Video:

Kraft Peanut Butter Canada’s #1 peanut butter brand, Kraft...

Sat, 30 Apr 2011 20:11:00 -0400

Kraft Peanut Butter

Canada’s #1 peanut butter brand, Kraft Peanut Butter, is inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments,

Hosted at SpreadtheFeeling.ca, the “PB&_Video” contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story.

A panel of judges will select 10 finalists before Canada votes for one $10,000 Grand Prize Winner.

The winner will have the option of keeping the entire prize for themselves, or to Spread the Feeling even farther – and share their winnings in any amount with someone else!

THINSATIONS “Reunited” With the rallying cry to...

Tue, 29 Mar 2011 20:11:00 -0400

THINSATIONS “Reunited”

With the rallying cry to ‘Reunite with the snack you love’, users get to reconnect with their favourite snacks– and the fashion, music and past-times from an earlier era- with a customized flashback video. Inspired by the 80’s and set to a modern version of the soul classic “Reunited”, the payoff is a personalized music video users can watch and share with friends.

Developed to leverage Facebook Connect, the customized experience begins at Reunited.Thinsations.ca. Visitors arrive and are asked to select the band, game, and snack that they loved most back in the day. Confirming permission to access their profile information, users can also choose three Facebook friends to feature in the video.

Case Study Video:

Mitsubishi Motors Canada: Site Re-Design Designed to satisfy the...

Sat, 01 Jan 2011 00:00:00 -0500

Mitsubishi Motors Canada: Site Re-Design

Designed to satisfy the car buff’s craving for rich visuals and detailed specs, at the individual car level, it also fully integrates social media streams for a comprehensive user experience that helps inform and inspire. A meeting of heart and mind has never been truer.

Case Study Video:

Nike Training: 2010 Winter Olympics At the centre of the action...

Tue, 02 Mar 2010 20:10:00 -0500

Nike Training: 2010 Winter Olympics

At the centre of the action in Vancouver was Steve Dangle - a young, smart, opinionated, walking, talking Wikipedia of hockey. During 17 days of Olympic hockey action, we produced daily videos documenting Canadian men’s and women’s ice hockey. Niketraining.ca became the goto destination for hockey coverage, told through Steve Dangle’s unique and often irreverent tone.

Given the unpredictable nature of the games, we had to think quick on our feet and produce content that was both relevant and entertaining - conceiving, shooting and editing all within a few short hours.

Check out Steve Dangle’s Olympic videos here

Nike: 2010 World Juniors In January of 2010, Nike sent hockey...

Fri, 08 Jan 2010 20:10:00 -0500

Nike: 2010 World Juniors

In January of 2010, Nike sent hockey vlogger Steve Dangle to Saskatoon to cover the 2010 World Juniors Hockey Tournament. With exclusive backstage access to Team Canada, we produced a series of daily videos - from the official team selection to the heartbreaking gold medal game loss to the United States.

Content lived at niketraining.ca and YouTube

Video archive here

Nike Training: SPARQ 2009 As a refresh to the Nike Training...

Thu, 30 Jul 2009 20:09:00 -0400

Nike Training: SPARQ 2009

As a refresh to the Nike Training SPARQ program, this video was produced to showcase all of the Nike SPARQ athletes. Additional training videos were also developed to expand the library of off-ice drills.

Intel: Sponsors of Tomorrow A pitch piece that helped Organic...

Thu, 08 Jan 2009 23:09:00 -0500

Intel: Sponsors of Tomorrow

A pitch piece that helped Organic win the Intel digital account. In the span of a week, we wrote, shot and produced this video as an RFP response for how we would treat Intel’s new campaign platform in the online space.

Bank of America: LaSalle “Pam Wells” When BofA...

Thu, 08 Jan 2009 20:09:00 -0500

Bank of America: LaSalle “Pam Wells”

When BofA purchased Michigan bank LaSalle, the company was looking to tell a personal story about community. A series of 6 videos were developed highlighting important community initiatives and the people who were making a difference.

Nike Training: SPARQ 2008 Niketraining.ca became the hub for...

Wed, 30 Jul 2008 20:08:00 -0400

Nike Training: SPARQ 2008

Niketraining.ca became the hub for Nike’s SPARQ training program. A series of instructional training videos were produced to help hockey athletes better their on-ice performance in the off season. This spot with Ottawa Senator’s Captain Daniel Alfredsson was produced to promote the program.

Nike Human Race As part of Nike’s global Human Race...

Sun, 01 Jun 2008 00:00:00 -0400

Nike Human Race

As part of Nike’s global Human Race initiative, this video was produced featuring Canadian athletes and celebrities urging people to get involved.

Bank of America: Fee Education To help consumers better...

Sat, 01 Mar 2008 00:00:00 -0500

Bank of America: Fee Education

To help consumers better understand bank fees, Bank of America developed an informative microsite featuring a series of pain point video vignettes to help explain how and when fees are incurred.

The site garnered a lot of attention in both the press and industry awards.

Sprint: Mix Sherpa Sprint had just launched its Music Store and...

Tue, 08 Jan 2008 22:48:00 -0500

Sprint: Mix Sherpa

Sprint had just launched its Music Store and they were looking for a way to create buzz and get users to sample the product. We created a virtual music store that allowed users to created their own themed playlists. Based on the selections, the store owner, Ian, would suggest the perfect song to cap off the playlist.

To make the story even more relevant, we developed a backstory of Ian’s previous 1-hit-wonder band “Fierce Blue Ascot” and shot an 80’s style music video as seeded content that was released socially prior to the music store launch.

Organic: 7 Sins in Sin City Produced while at Organic, this...

Tue, 08 Jan 2008 20:08:00 -0500

Organic: 7 Sins in Sin City

Produced while at Organic, this short documentary captures Camp Organic - an immersive 48 hour boot camp aimed at mining for relevant consumer insights.