Bank of America: Fee Education
To help consumers better understand bank fees, Bank of America developed an informative microsite featuring a series of pain point video vignettes to help explain how and when fees are incurred.
The site garnered a lot of attention in both the press and industry awards.
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Mark Rozeluk is an Associate Creative Director, living and working in Toronto, Canada. He has produced work for such clients as: Bank of America, Chyrsler, Nike and Kraft.