TASSIMO: Festive Battles

TASSIMO, the popular one-touch brewing system, was looking for a way to showcase products in a relevant and sharable program established during Mother’s Day. We aimed to inform the consumer by showcasing the variety of the T DISC’s, continuing to emphasize the barcode differentiator. 

One TASSIMO brewer is given away daily on the TASSIMO Canada Facebook page. Participants can vote, each day, on what is more likely to brew a better cup through a series of  “ TASSIMO vs.” videos. Correct votes gain entry into a daily draw for a chance to win a brewer. Multiple videos were also used to illustrate the competitive differentiation points of TASSIMO.

View all 24 videos here

Maxwell House: Brew Some Good Brewsomegood.ca is home base for feel-good content. Maxwell House wanted to raise the optimism levels in Canada, so we built a site that would provide a top-up for those feeling a little glass half empty. The long scroll design visually represents Maxwell House’s tagline – A Bottomless Can of Optimism. Uplifting videos, stories, photographs, and an optimism Top 10 make it a one-stop shop for users looking for a pick-me-up. High-res

Maxwell House: Brew Some Good

Brewsomegood.ca is home base for feel-good content. Maxwell House wanted to raise the optimism levels in Canada, so we built a site that would provide a top-up for those feeling a little glass half empty. The long scroll design visually represents Maxwell House’s tagline – A Bottomless Can of Optimism. Uplifting videos, stories, photographs, and an optimism Top 10 make it a one-stop shop for users looking for a pick-me-up.

Kraft Peanut Butter Canada’s #1 peanut butter brand, Kraft Peanut Butter, is inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments, Hosted at SpreadtheFeeling.ca, the “PB&_Video” contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story. A panel of judges will select 10 finalists before Canada votes for one $10,000 Grand Prize Winner. The winner will have the option of keeping the entire prize for themselves, or to Spread the Feeling even farther – and share their winnings in any amount with someone else! High-res

Kraft Peanut Butter

Canada’s #1 peanut butter brand, Kraft Peanut Butter, is inviting Canadians to help Spread the Feeling and share their memorable peanut butter moments,

Hosted at SpreadtheFeeling.ca, the “PB&_Video” contest asked users to shoot and upload videos that capture how Kraft PB makes them feel and how it’s a part of their own special story.

A panel of judges will select 10 finalists before Canada votes for one $10,000 Grand Prize Winner.

The winner will have the option of keeping the entire prize for themselves, or to Spread the Feeling even farther – and share their winnings in any amount with someone else!

THINSATIONS “Reunited” With the rallying cry to ‘Reunite with the snack you love’, users get to reconnect with their favourite snacks– and the fashion, music and past-times from an earlier era- with a customized flashback video. Inspired by the 80’s and set to a modern version of the soul classic “Reunited”, the payoff is a personalized music video users can watch and share with friends. Developed to leverage Facebook Connect, the customized experience begins at Reunited.Thinsations.ca. Visitors arrive and are asked to select the band, game, and snack that they loved most back in the day. Confirming permission to access their profile information, users can also choose three Facebook friends to feature in the video. Case Study Video: High-res

THINSATIONS “Reunited”

With the rallying cry to ‘Reunite with the snack you love’, users get to reconnect with their favourite snacks– and the fashion, music and past-times from an earlier era- with a customized flashback video. Inspired by the 80’s and set to a modern version of the soul classic “Reunited”, the payoff is a personalized music video users can watch and share with friends.

Developed to leverage Facebook Connect, the customized experience begins at Reunited.Thinsations.ca. Visitors arrive and are asked to select the band, game, and snack that they loved most back in the day. Confirming permission to access their profile information, users can also choose three Facebook friends to feature in the video.

Case Study Video: